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Tha Kracken  |  Music Producer
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Bio


When you look up the definition to the word “Chameleon” you very well may see the name “Tha Kracken!” The hard work that Tha Kracken formerly Known as “CheeseBeats” put into his Chameleon styled production has paid off as he has found himself working with nationally known artists as Jermaine Dupri, Jagged Edge, Cherish, Lloyd, Young Joc, Bow Wow and Omarion, KeKe Palmer, Pleasure P., Mack 10, Kandi Burress, Lecrae, Bun B, Cee Lo Green, The Dream, Rico Love, Ester Dean

The multi-talented producer Tha Kracken considers himself a music producer who can “go in and do it all.” That includes writing, arranging, and actually playing the music. Tha Kracken learned to play every instrument he could because he thought that all music producers did so. 

His official entry into the music game began with his first placement on Jermaine Dupri’s “Young Fly and Flashy”  From that point came more success with the single for Jagged Edge “Good Luck Charm” which was nominated for an American Music award for best R&B Favorite R&B/Soul Band, Duo or Group RIAA certified Gold. Single. He is responsible for the 2006 summer smash “Do It To it” by Cherish that was certified gold by the RIAA.  He also received an ASCAP Pop Music Award in April 2007 for most played song. Summer 2007 everybody was singing the catchy and memorable hook to “Coffee Shop” Yung Joc’s first single off his second album Hustlenomics. Fall 2007 all the ladies were being crooned to and mesmerized with Bow Wow Omarion’s first single “Girlfriend.”  Off of there best of the best world album Face Off.   Spring 2008 Tha Kracken continued to add to his resume by lending his production talents to Pleasure P’s Debut album, and in 2009 Mac 10’s Single “So Sharp.”  In 2010 he teamed up with Reach Records to give them a more mainstream sound for the fast rising Christian Hip Hop genre.  He made Hip Hop History with Reach Records’ artist Lecrae who released his grammy nominated album “Rehab” selling over 25K in the first week and  was #17 on the BillBoard Top 200, #1 on the Christian and Gospel Charts. These Billboard numbers have never been achieved by any Faith Based Christian Hip Hop artist.  In 2012 he lent his production skills to Lecrae Grammy award winning album “Gravity” which sold over 70K albums in the first week charting at #1 on the BillBoard Hip Hop Chart.  Tha Kracken has worked with every artist signed to Lecrae’s label Reach Records placing 25 songs since 2010 to 2015, and as a collective selling well over 1 Million albums, receiving 3 Stella Awards, and 1 Dove Award.

Awards and Accomplishments


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Platinum Albums
  1. "Now Thats What I Call Music 23" 
Gold Albums
  1. Lloyd "Street Love"
  2. Jagged Edge " Jagged Edge"
  3. Bow Wow/Omarion "Face Off"
ASCAP POP MUSIC AWARD
  1. Cherish "Do It To It"
Gold Single
  1. Jagged Edge: "Good Luck Charm"
TV Sync 
  1. Entourage the Series
  2. MTV My Super Sweet 16
  3. MTV Making the Band
  4. Movie “ATL”
Grammy Nominations     
  1. Karina Pasian: Best Contemporary R&B album
  2. Bow Wow/Omarion: Outstanding Duo or Group
  3. Lecrae: Best Gospel Rap/Rock
Dove Awards
  1. Lecrae: "Rehab Overdose" 
Stella Awards
  1. Trip Lee "Between Two Worlds"
  2. Lecrae  "Rehab The Overdose" 
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